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NEW CAMBRIDGE INTERNATIONAL AS AND A LEVEL BUSINESS COURSEBOOK WITH DIGITAL ACCESS
Publisher - Cambridge University Press
"Empower Your Business Skills with the Cutting-Edge New Cambridge International AS and A Level Business Coursebook - Boasting 2 Years of Revolutionary Digital Access! (ISBN: 9781108921220) - Brought to You by the Renowned Cambridge University Press."
- This coursebook with digital accesss helps learners develop an understanding of business, and business related concepts, so they can progress through the Cambridge International syllabus with confidence.
- New features for the fourth edition include ‘Business in Context’ and ‘Business in Action’, which make use of local and global case studies as well as placing students in real-life business scenarios.
- There is also a preparing for assessment chapter alongside a wide variety of exam-style questions to help students prepare for their examination.
Contents
Introduction
Introducing command words Getting started with AS & A Level Business Unit 1 Business and its environment
1. Enterprise (AS level)
2. Business structure (AS level)
3. Size of business (AS level)
4. Business objectives (AS level)
5. Stakeholders in a business (AS level)
6. External influences on business activity (A level)
7. External economic influences on business activity (A level)
8. Business strategy (A level)
9. Corporate planning and implementation (A level)
Unit 2 Human resource management
10. Human resource management (AS level)
11. Motivation (AS level)
12. Management (AS level)
13. Organisational structure (A level)
14. Business communication (A level)
15. Leadership (A level)
16. Human resource management strategy (A level)
Unit 3 Marketing
17. The nature of marketing (AS level)
18. Market research (AS level)
19. The marketing mix – product and price (AS level)
20. The marketing mix – promotion and place (AS level)
21. Marketing analysis (A level)
22. Marketing strategy (A level)
Unit 4 Operations management
23. The nature of operations (AS level)
24. Inventory management (AS level)
25. Capacity utilisation and outsourcing (AS level)
26. Location and scale (A level)
27. Quality management (A level)
28. Operations strategy (A level)
Unit 5 Finance and accounting
29. Business finance (AS level)
30. Forecasting and managing cash flows (AS level)
31. Costs (AS level)
32. Budgets (AS level)
33. Financial statements (A level)
34. Analysis of published accounts (A level)
35. Investment appraisal (A level)
36. Finance and accounting strategy (A level)
37. Preparing for assessment
Glossary
Index
Acknowledgements.
What's in the packaging
1 x New Cambridge International AS And A Level Business Coursebook With Digital Access (2 Years) - 9781108921220
Specifications of Private School Student New Cambridge International AS And A Level Business Coursebook With Digital Access 2 Years Fourth Edition - ISBN 9781108921220 - Cambridge University Press
| Weight | 2 kg |
| type | - |
Ship on Time
100%
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