Login
Sign Up/Login
Track Order
Download Our App
.jpg)
%20(1).jpg)
.jpg)
Offer end in:
RM127.90 RM0.00 / RM0.00
NEW CAMBRIDGE IGCSE® AND O LEVEL BUSINESS STUDIES COURSEBOOK WITH CD-ROM
Publisher - Cambridge University Press
- This coursebook contains exam-style case studies and stimulus material from businesses around the world – ranging from a social enterprise in China to a fast food outlet in Zimbabwe.
- These give an international view of the real world applications of Business Studies theory.
- This book provides comprehensive exam support with questions to help students practise and build their confidence with the subject.
- The final chapter gives revision tips and advice on writing well-structured answers. The answers to the coursebook questions are in the teacher’s resource.
- For free revision support, go to the Cambridge University Press website.
Features
- Case studies from around the world – such as a social enterprise in China and a fast food outlet in Zimbabwe – put the subject in the context of real business situations.
- Exemplar examination questions help familiarise students with the style of questions they’ll encounter in the exams.
- Activities build key skills required by the assessment objectives – application, analysis and evaluation.
- Learning objectives provide clear aims at the very outset.
- Introductions make the content covered in the chapters relevant to real life.
- Look for the supplementary materials section on this page for extra revision questions, word searches and multiple choice questions for your class.
Contents
Introduction
Section 1. Understanding business activity:
1. Business activity
2. Classification of businesses
3. Enterprise, business growth and size
4. Types of business organisation
5. Business objectives and stakeholder objectives Exam-style case study
Section 2. People in business:
6. Motivating workers
7. Organisation and management
8. Recruitment, selection and training of employees
9. Internal and external communication Exam-style case study
Section 3. Marketing:
10. Marketing, competition and the customer
11. Market research
12. Marketing mix: product and price
13. Marketing mix: place and promotion
14. Marketing strategy Exam-style case study
Section 4. Operations management:
15. Production of goods and services
16. Costs, scale of production and break-even analysis
17. Achieving quality production
18. Location decisions Exam-style case study
Section 5. Financial information and decisions:
19. Business finance: needs and sources
20. Cash-flow forecasting and working capital
21. Income statements
22. Statement of financial position
23. Analysis of accounts Exam-style case study
Section 6. External influences on business activity:
24. Economic issues
25. Environmental and ethical issues
26. Business and the international economy Exam-style case study
27. Preparing for assessment
Glossary Index Acknowledgements.
What's in the packaging
1 x New Cambridge IGCSE And O Level Business Studies Coursebook With Cd-rom - 9781108563987
Specifications of International Private School Student New Cambridge IGCSE And O Level Business Studies Coursebook With CD-ROM ISBN 9781108563987 Cambridge University Press
| Weight | 2 kg |
| type | - |
Ship on Time
100%
©2025 DhuMall Sdn. Bhd. (202101033607) (1433907-A) | All Rights Reserved
